WORKDAY
Be a Finance and HR Rock Star

If you’ve ever been a corporate worker — will you PLEASE stop calling each other rock stars?

This global campaign positioned Workday as a game-changing tech platform that transforms any business into a team of rock stars. You know, the same type of jargon you’ll find all over LinkedIn posts and job descriptions. Only now, real rock stars have caught wind of this and are here to set things straight.

Our campaign disrupted the B2B space and turned a hard-hitting brand message into a vibrant, colorful campaign.

SOCIAL

From this concept, our social team put a real rock star on LinkedIn for the first time ever. Billy Idol’s profile page was created along with a video of him reading comments on LinkedIn from finance and HR rock stars.