WALMART
Case of the Mondays
What happens when Walmart moves Black Friday to Mondays? You bring back the original cast from the 90’s cult-classic film Office Space—but with a whole new spin. We launched an episodic series that reimagined what each of these iconic characters’ Mondays would be like today. Plus, we brought in a new hire… the real singer Michael Bolton as, well, Michael Bolton. It’s the perfect dose of nostalgia blended with modern-day office and WFH culture. So go ahead and check out all the episodes, mmmkay? 🖨
Films
Case of the Mondays
Lumbergh’s Monday
Michael Bolton’s Monday
Lawrence’s Monday
Samir’s Monday
Each episode aired during Sunday and Monday Night Football as well as part of a YouTube masthead unit on Mondays, instantly making Walmart and Office Space a trending conversation on Twitter as well as sparking Reddit threads and thousands of comments online.
Here are a few of them:
Online Buzz
We even won some of our biggest skeptics.
Might’ve forwarded these directly to payroll…
Social
GIFS
Office Space gifs were already shared daily. We decided to give them a bit of a refresh and put new ones out into the world.
FAN ART
This campaign not only got a ton of tweets and internet love, some superfans became so inspired and made their own art based on some newly-imagined moments in our spots.
