Introducing The Social Feed. The world’s first food truck powered by your social feed. This one-of-a-kind vehicle of good is set to drive through downtown streets helping feed the hungry and those in need.

Share a pic. Share a meal. Every pic of a McDonald’s burger shared with the hashtag #McFeedTheHungry notifies one of the food trucks.

Every pic shared will drop a burger patty in real-time inside one of the food trucks. Each burger will be sealed by a sticker printed with each person’s handle. The burger cam will snap a pic of every burger made, tagging back each person with an individual post of the burger made.

Each response will have a link letting people know to check out the action live from the food trucks or track where the truck is headed to next.