KIA
Command the Season

Winter takes its icy grip on the road every year. But when the weather starts to heat up, where does winter go? It gets banished to the remote desert, locked inside a World War II era hangar. But now with the holidays approaching, winter is ready to once again make its escape. Only this year, Kia has built a new lineup of winter-ready vehicles. In one epic western-style standoff, our heroes take winter head-on to show you won’t just cope with winter this year, you’ll command it.

Radio

This campaign was used across all digital, OOH, social and in-dealer assets for two holiday seasons.

Fun fact: You might recognize this hangar from one of the early scenes in Top Gun: Maverick. Also, sunsets in Inyokern, CA are straight out of a painting.