JACK IN THE BOX
The New Face of Jack

For decades, Jack has always been the CEO and spokesperson of the company. But for a younger Gen Z audience, his relevance had started to dim. So, it was time Jack got a facelift. We took Jack’s iconic head and yellow hat, and created a bold, new look and feel utilizing brighter colors, dynamic food photography, and developed high-energy electronic music that became a staple for the brand. Here is a look at a few of those spots that has kept Jack fresher than ever.

SOCIAL

As we pushed the brand and found new ways to use Jack, we created a series of digital content like stickers and GIFs that people could share. Upon release, our GIFs resulted in over 3 million shares after the first week. We even almost got Twitter to create a new category of GIFs based on hunger. But they were lame and shot the idea down. That’s ok… TikTok, here we come!

And sometimes the tiniest projects that no one cares about are great opportunities to make some seriously wild, trippy stuff. Your welcome.