INTEL
Upgrade Your Game

Intel secured a partnership with global tennis star, Serena Williams, to promote the launch of their fastest processors yet. Not only does her speed, accuracy and power match those of Intel’s processors, she performs with the top-of-the-line equipment too. We wanted to illustrate the dramatic difference between old and new, showing that your gear might be the difference between winning and losing both on the court, and off.

IN-STORE INTERACTIVE GAME

Utilizing the cameras built into PCs on display with Intel’s latest processors, we wanted to put people on the court against Serena herself. Using hand gestures, people could emulate swings on the court and see how fast old Serena’s reaction time is vs. new Serena.