FRITO-LAY’S IMAG!NE
Feeding Imagination

When you use imagination, the world is what you make it. Take some Imag!ne crackers and they can appear as sails on a boat, or petals on a flower. So to launch Frito-Lay’s newest kids snack brand Imag!ne, we shot a series of stop-motion spots, that give you just enough to spark your own imagination and fill in the rest of the story.